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The Gruen Effect– How IKEA mastered it! IKEA
Sunday, November 17, 2024 Sonam's blog

The Gruen Effect– How IKEA mastered it!

Have you ever gotten confused after entering a shopping mall? Lost track of your needs and wants? Or made impulse purchases to take advantage of perceived deals?


If yes, you have encountered the famous Gruen effect in real life. But what is it, and how did that happen?
Let’s look at this marketing concept to better understand its effect…
The Gruen Effect
The effect, named after its inventor – Austrian architect Victor Gruen is a physiological phenomenon in which an idealized hyp…

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5 Unique Business Models Across the World Business models
Friday, July 05, 2024 Sonam's blog

5 Unique Business Models Across the World

In today's fast-paced and fiercely competitive world, startups are emerging every day, each striving to carve out a distinctive niche and make their mark. Hence, success hinges not just on what you offer but on how you present and deliver your products and services. The right business model can transform your business, attract new customers, foster loyalty, and set you apart from the competition. Many companies have achieved remarkable success by innovating their busines…

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Success story of Bajaj group of industries....!!! success story
Saturday, May 29, 2021 allaboutbusiness

Success story of Bajaj group of industries....!!!

Before we begin let's have a quick intro of what Bajaj group is.Bajaj group  is an Indian conglomerate founded by Jamnalal's Bajaj in Mumbai. Bajaj group is one of the oldest and largest conglomerate based in Mumbai....Bajaj auto is ranked as world's fourth largest two wheeler and three wheeler manufacturers...!

Below is the success story of Jamnalal Bajaj, about him and his Maxim's,Etc.
What Do You Know About Jamnalal Bajaj?Business tycoon Jamnalal Bajaj was b…

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Advantages and disadvantages to the parties involved in the business of Franchising. franchising
Saturday, May 22, 2021 allaboutbusiness

Advantages and disadvantages to the parties involved in the business of Franchising.

These days franchising business has also been in more trends ........ actually thefact behind it is .....it requires less investment, experience, and also ...... success is proven when compared to start-ups .....there are certain reasons behind these things that is they provide you training to run their business model ...need not to spend on advertising because Franchisor already does that ......there are other factors also ....which are in support of franchising but everyth…

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