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The Gruen Effect– How IKEA mastered it!

Have you ever gotten confused after entering a shopping mall? Lost track of your needs and wants? Or made impulse purchases to take advantage of perceived deals?


If yes, you have encountered the famous Gruen effect in real life. But what is it, and how did that happen?
Let’s look at this marketing concept to better understand its effect…
The Gruen Effect
The effect, named after its inventor – Austrian architect Victor Gruen is a physiological phenomenon in which an idealized hyp…