World top billionaire Jeff besoz .... principles of leadership...!!!! How he made a billion dollars company...Amazon!!!

All of us very well know that Jeff besoz is world's top most billionaire ....all us are very curious to know that what are his principles of business. How does he earns lot more income than in the industry...... before going to see what are his principles of leadership we shall first know actually who is Jeff besoz which country does he belongs and everything.......so let's get started with his biography...

About Jeff besoz:

Jeffrey Preston Bezos is an American technology entrepreneur, investor, and philanthropist. He is the founder, chairman, CEO, and president of Amazon.com, Inc.

Bezos was born in Albuquerque, New Mexico, and raised in Houston, Texas. He graduated from Princeton University in 1986 with degrees in electrical engineering and computer science. He worked on Wall Street in a variety of related fields from 1986 to early 1994. He founded Amazon in late 1994 on a cross-country road trip from New York City to Seattle. The company began as an online bookstore and has expanded to a wide variety of other e-commerce products and services, including video and audio streaming, cloud computing, and artificial intelligence. It is currently the world's largest online sales company, the largest internet company by revenue, as well as the world's largest provider of AI assistance[citation needed] and cloud infrastructure services via its Amazon Web Services arm.

Bezos added to his business interests when he founded the aerospace manufacturer and sub-orbital spaceflight services company Blue Origin in 2000. A Blue Origin test flight successfully first reached space in 2015, and the company has plans to begin commercial suborbital human spaceflight in 2019. He purchased major American daily newspaper The Washington Post in 2013 for US$250 million in cash, and manages other business investments through his venture capital fund, Bezos Expeditions.


On July 27, 2017, Bezos momentarily became the world's wealthiest person when his estimated net worth increased to just over $90 billion. His wealth surpassed $100 billion for the first time on November 24, 2017, and he was formally designated the wealthiest person in the world by Forbes on March 6, 2018, with a net worth of $112 billion. 

The first centi-billionaire on the Forbes wealth index, he was named the "richest man in modern history" after his net worth increased to $150 billion in July 2018.In September 2018, Forbes described Bezos as "far richer than anyone else on the planet" as he added $1.8 billion to his worth when Amazon's market cap briefly reached $1 trillion.



Let us now see Jeff bezos principles of leadership....how he became world's top billionaire...

•Customer Obsession

“..Put the customer first. Invent. And be patient..”  

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.



•Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”

•Invent and Simplify

“..You have to be willing to be misunderstood if you’re going to innovate..” 

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here”. Because we do new things, we accept that we may be misunderstood for long periods of time.

•Are Right, A Lot

“..If you don’t understand the details of your business, you’re going to fail..” 

Leaders are right a lot. They have strong judgement and good instincts.  They seek diverse perspectives and work to disconfirm their beliefs.

•Learn and Be Curious

“..If you double the number of experiments you do per year you’re going to double your inventiveness..” 

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

•Hire and Develop the Best

Leaders raise the performance bar with every hire and promotion. They recognise people with exceptional talent and willingly move them throughout the organisation. Leaders develop leaders and are serious about their role in coaching others.  We work on behalf of our people to invent mechanisms for development like Career Choice.

•Insist on the Highest Standards

“..Be an inventor requires to be a domain expert. So inventors have this paradoxical ability to have 10000 hours of practicee, and be a domain expert and have the beginner’s mind, have that look at it freshly even though they know so much about the domain and that’s the key to inventing. I’m gonna become an expert and I’m gonna keep my beginner’s mind..”

Leaders have relentlessly high standards – many people may think these standards are unreasonably high. Leaders are continually raising the bar and driving their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

•Think Big

“..you do think into 3–5 years timeframes but thinking in 5 to 7 year timeframes changes how you plan, where you put your energy and your ability to look around the corners..”

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

•Bias for Action
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

•Frugality
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention.  There are no extra points for growing headcount, budget size or fixed expense.

•Earn Trust

“If we think long term we can accomplish things that we wouldn’t otherwise accomplish. Time horizons matter. They matter a lot.”

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing.  Leaders do not believe their or their team’s body odour smells of perfume.  They benchmark themselves and their teams against the best.

•Dive Deep

Leaders operate at all levels, stay connected to the details, audit frequently, and are sceptical when metrics and anecdote differ. No task is beneath them.

•Have Backbone; Disagree and Commit

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

•Deliver Results
“..If you build a great experience, customers tell each others about that. Word of mouth is very powerful..” 

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never compromise.


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