Hey guys have u ever wondered that a video news or post getting viral with in seconds but have anyone ever gussed of how does this happens ...... Actually there's a secret😮 but what's ur guess guys do comment me below in comment section ....
It's time to reveal the secret😊
Hey what is it let me tell you guys it's a very well planned strategy that business men implement in order to increase their sales
It is termed as viral marketing ....Now I hope you guys have guessed what is my today's niche of blog post yes I am posting about viral marketing so scroll down to learn more about it there is a bonus tip for business mens also so that they can implement this strategy .....
What is viral marketing?
Viral marketing is a marketing practice that leverages network effects and word-of-mouth promotion.Lets Put in another way:Viral marketing is an approach designed to get others to share your product for you.
A well versed example:
Orange ‘Orange Wednesdays’ (2004):
One of the first high-profile viral mobile campaigns – used to generate loyalty, capturecustomer data and acquire new customers for Orange, the UK
mobile telephone network. The ‘Orange Wednesdays’ promotion,
set to run for three years, enables Orange customers to invite a friend for free to any cinema in the UK every Wednesday using
vouchers delivered directly to their handsets. The Orange customer simply sends an SMS message to Orange in order to be sent an immediate SMS reply with a buy-one-get-one-free voucher redeemable at over 80% of UK cinemas. If the friend then signs up with Orange, they too can invite a friend for free every Wednesday. Although the promotion doesn’t use a viral ‘forward
a friend’ SMS voucher, its virality lies in the fact that it transforms existing customers into promotional agents for the mobile
network – by giving them promotional offers to share with friends. Based on ‘pull’ rather than ‘push’ technology (people
request the mobile voucher, rather than receiving uninvited advertising from the provider or friends), Orange Wednesdays represents a new breed of viral marketing that uses mobile handsets to connect with customers and stimulate word of mouth advocacy.
**Takeaway points:
*Word of mouth is oral, person-to-person communication between
a receiver and a communicator whom the receiver perceives as
non-commercial, concerning a brand, a product or a service.
*Word of mouth is important because it is much more effective than
sponsored messages.
*The main reason for seeking input word of mouth is the perceived
risk of the purchase decision.
*The main causes of output word of mouth are opinion leadership
and satisfaction/dissatisfaction.
*The main effects of input word of mouth are higher levels of aware-
ness, attitude change and purchase behaviour.
*The main effect of output word of mouth is that communicators
feel better about themselves.
* Marketers should be aware that word of mouth occurs naturally
and should monitor it closely.
*Marketers can influence positive word of mouth through targeting
messages at opinion leaders, incentives and product sampling; and
prevent negative word of mouth by creating platforms for consumer
complaints with the company.
*Marketers may also stimulate word of mouth by the services of buzz
and viral marketing specialists. Marketers should be aware of the
ethical questions some of these practices may pose.
Bonus tip for businessmens....
1.
2.
It's time to reveal the secret😊
Hey what is it let me tell you guys it's a very well planned strategy that business men implement in order to increase their sales
It is termed as viral marketing ....Now I hope you guys have guessed what is my today's niche of blog post yes I am posting about viral marketing so scroll down to learn more about it there is a bonus tip for business mens also so that they can implement this strategy .....
What is viral marketing?
Viral marketing is a marketing practice that leverages network effects and word-of-mouth promotion.Lets Put in another way:Viral marketing is an approach designed to get others to share your product for you.
 |
| Concept of word of mouth marketing. Source:connected marketing book. |
What are the advantages of viral marketing to a business concern?
- Increased brand awareness
- A spike in website traffic
- More leads and sales
- Decreased marketing costs (viral content is WAY cheaper than ads)
- Increased connection with existing customers
A well versed example:
Orange ‘Orange Wednesdays’ (2004):
One of the first high-profile viral mobile campaigns – used to generate loyalty, capturecustomer data and acquire new customers for Orange, the UK
mobile telephone network. The ‘Orange Wednesdays’ promotion,
set to run for three years, enables Orange customers to invite a friend for free to any cinema in the UK every Wednesday using
vouchers delivered directly to their handsets. The Orange customer simply sends an SMS message to Orange in order to be sent an immediate SMS reply with a buy-one-get-one-free voucher redeemable at over 80% of UK cinemas. If the friend then signs up with Orange, they too can invite a friend for free every Wednesday. Although the promotion doesn’t use a viral ‘forward
a friend’ SMS voucher, its virality lies in the fact that it transforms existing customers into promotional agents for the mobile
network – by giving them promotional offers to share with friends. Based on ‘pull’ rather than ‘push’ technology (people
request the mobile voucher, rather than receiving uninvited advertising from the provider or friends), Orange Wednesdays represents a new breed of viral marketing that uses mobile handsets to connect with customers and stimulate word of mouth advocacy.
**Takeaway points:
*Word of mouth is oral, person-to-person communication between
a receiver and a communicator whom the receiver perceives as
non-commercial, concerning a brand, a product or a service.
*Word of mouth is important because it is much more effective than
sponsored messages.
*The main reason for seeking input word of mouth is the perceived
risk of the purchase decision.
*The main causes of output word of mouth are opinion leadership
and satisfaction/dissatisfaction.
*The main effects of input word of mouth are higher levels of aware-
ness, attitude change and purchase behaviour.
*The main effect of output word of mouth is that communicators
feel better about themselves.
* Marketers should be aware that word of mouth occurs naturally
and should monitor it closely.
*Marketers can influence positive word of mouth through targeting
messages at opinion leaders, incentives and product sampling; and
prevent negative word of mouth by creating platforms for consumer
complaints with the company.
*Marketers may also stimulate word of mouth by the services of buzz
and viral marketing specialists. Marketers should be aware of the
ethical questions some of these practices may pose.
Bonus tip for businessmens....
1.
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