Success story of hotstar....!!!

People used to see TV shows, movies videos on television but since the launch of Hotstar people began viewing TV shows, movies, videos.... On Hotstar.

Success story and journey of Hotstar.....!!!

 Hotstar has become a famous online wireless platform  where people are able to see their tv shows, news  movies any time anywhere.

 According to a survey, more than 78% of the 152 million Indian internet users are mobile and the average spending on mobile internet is Rs. 235 per month.

 So, surely Star has seen some potential in Hotstar to be a game changer.

 STAR INDIA is expecting that the platform will contribute around 20-25% to the overall revenue for the company in the next 4 years.

Hotstar is an Indian over-the-top streaming service owned by Novi Digital Entertainment, a subsidiary of Star India, which itself is a wholly owned subsidiary of The Walt Disney Company

Uniqueness about hotstar which other sites don't provide:

YouTube is the undisputed king when it comes to watching videos online. But as far as the latest movies and television shows are concerned, it cannot satisfy all the expectations of the user. 

Here comes the Hotstar app that not only lets you watch the Daily soaps but also lets you stream the live telecast of any of the followed international sport. 

Hotstar has targeted the generation of Millennials in India as it of one of the highest in numbers among the tech-savvy populace.

 The makers of the mobile app realized that more than 3/4th of the 150 million Indian Internet users are Millennial and thus invested more in surfing through apps and watching videos on the go.


As per the predictions of the tech pundits, the digital media is expected to grow by 40% in the coming year and the entertainment apps will play a major role in it. 

Also, the app provides the facility to the customers to share the content on social media and also gives a library of movies which are available for watching online for free. 

Moreover, the apps should look to collaborate with the famous shows among the youth and feature them on their app so as to gain the maximum customer viewing.

Transformation of marketing strategy of Hotstar:

Now, here comes the most amazing part of the app marketing strategy of Hotstar. 

The app makers took the initiative and run a blistering marketing blitz on their own channels as well as on social media.

They also roped in the traditional methods and marketed the app smartly using the print campaign and advertising.

Also, the app marketing strategy must include methods and ways that keep up the curiosity level among the users. 

For example, the entertainment apps must also provide channels that impart knowledge related to different fields so that they can get more viewers and also retain the old ones.

 Not just movies, serials or shows, including channels that provide benefits, knowledge and also short movies can be decisive in keeping the viewers on their toes and refrain them from getting bored.

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Marketing strategy of Hotstar:

• Sports:

Hotstar has a big viewer base of sports fans which will only be for a month or two until the sports event goes on, and then users uninstall the app which is not good to lose the viewers hence, it came up with other strategies.

•  Converting free users into premium users:

Hotstar has come up with various premium schemes that creates them as a daily user of hotstar. they become the loyal users. At present hotstar has two plans related to subcriptions.

• Engages millions of users: 

Hotstar provides live stream of sports to millions of users through anytime anywhere access...this constitutes the biggest customer base.