Success story of Angry Birds- "Game of the year" award winning Game!

“Success is not final; failure is not fatal: it is the courage to continue that counts.” – Winston Churchill

Angry birds is the 51 trial game which became successful.

Angry Birds "an outstanding innovation in gaming"award winner  game with which almost everyone is familiar with and mostly the children's are the craziest about it. 

They want their famous pictures on to every thing they could!

however apart from all this angry birds is not just remained as a game but a brand!

BUT,

Do we know the story behind angry birds innovation?

Interesting facts related to angry birds game:

In February 2010, Angry Bird was a nominee for the "Best Casual Game" award at the 6th annual International Mobile Gaming Awards in Barcelona, Spain. In September 2010, IGN named Angry Birds as the fourth best iPhone game of all time. In April 2011, Angry Birds won both the "Best Game App" and "App of the Year" at the UK Appy Awards. At the 2011 Webby Awards, Angry Birds was awarded "Best Game for Handheld Devices".

At the 14th Annual Interactive Achievement Awards (later known as the D.I.C.E. Awards), Angry Birds HD won "Casual Game of the Year", and was also nominated for "Outstanding Innovation in Gaming" and "Game of the Year". It is the first mobile app game in the ceremony's history to be nominated for "Game of the Year".

Few mobile games have had as large a cultural impact as Angry Birds: With 4.5 billion downloads, the game of slingshotting cartoon birds at pigs from Rovio Entertainment has spawned two movies, more games, and lots of merchandise since its 2009 release.

but do you know there happened a lot more before this do you have any guesses?

Rovio (the Finnish video game company which created angry birds) made 51 games in 6 years before angry birds Franchise and every single game failed. it might be because of no proper market research and analysis of the market before doing so. Having high hopes and entering into the world of startups, the founders of Rovio were broke but they didn't give up. they had only enough money to make one game. they wanted to try one last time and make angry birds.

 

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About angry birds:

Angry Birds (later remarketed as Angry Birds Classic) is a 2009 casual puzzle video game developed by Rovio Entertainment. Inspired primarily by a sketch of stylized wingless birds, the game was first released for iOS and Maemo devices in December 2009.

 Since that time, over 12 million copies of the game have been purchased from the iOS App Store, which prompted the developer to design versions for other touchscreen-based smartphones, most notably Android, Symbian, Windows Phone, and BlackBerry 10 devices.

The gameplay revolves around players using a slingshot to launch birds at pigs stationed in or around various structures, to destroy all the pigs on the playing field. As players advance through the game, new types of birds become available (some with special abilities that can be activated by the player).

 Rovio Mobile has supported Angry Birds with numerous free updates that add additional game content, and the company has also released stand-alone holiday and promotional versions of the game.

Angry Birds, the game, was eventually praised by critics for its success at leveraging a combination of addictive gameplay, comical style, and low price into a viable franchise with long-term potential for profit. 

The game's popularity has led to the release of Angry Birds games for personal computers and gaming consoles, created a market for merchandise featuring the Angry Birds characters, a 2016 feature-length animated film, a sequel to said film, and several seasons of television cartoons. 

The Angry Birds series had a combined tally of over four billion downloads across all platforms, as of January 2018, including special editions. After its release, the original game was called "one of the most mainstream games out in 2010", "one of the great runaway hits of 2010", and "the largest mobile app success the world has seen as of 2011".

Factors behind the success of angry birds:

*App store optimization :

well before launching an app, the app maker has to optimize its app for marketing. by creating an impressive and eye-catching app icon to gathering the most attractive screenshots and interestingly describing your app.

because marketing campaign drives all of its users to the market hence angry birds optimized its app to market.

  

angry bird also added a preview video to understand its point. 

the case was that when angry birds got featured on the apple as the game of the week it reached the first place on the app store from the lowest position. 

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*Monetization strategy of angry birds:

to increase its company budget company initially includes ads in its game so that the users can enjoy the free game mode.

The Android version of the game was downloaded more than 1 million times within the first 24 hours of release, even though the site crashed at one point due to the load, and over 2 million downloads in its first weekend. Rovio receives approximately US$1 million per month in revenue from the advertising that appears in the free Android version. as per Wikipedia.

the free mode if the game allows the users to enjoy the game in the beginning and when the addiction of the game reaches a higher level they are ready to pay for its premium features as well.

however, many game studios reserve some space for promoting products of other companies which acts as a revenue-generating strategy.

it requires a huge amount of data to manage such techniques but after creating such a phenomenon with this game, it was easier to achieve the desired results.

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*User-Generated Content:

people enjoy the contest based on the themes produced by angry birds products and if they are not addicted players they still send their creations for winning the prizes.

this helps them build trust among the users which then acts as an ambassador.

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*Cross-promotion :

angry birds such an amazing game also promotes its other games in front of its users.

however,

before heading on to cross-promotion there has to be a game that creates an unforgettable impression upon users and creates a huge customer base.

don't know where to start with marketing when you don't want to advertise, then you should see this The Reason behind Zara's success-Marketing strategy of Zara.

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? 

curious to know the answer for these questions?

Then you should definitely give a chance to Contagious: Why Things Catch On

*There is an angry birds brand strategy as well:

angry birds have found that today's generation has a craze towards their famous characters that they want them on everything they carry or have be it school bags, tiffin boxes, water-bottle clothes, etc...

hence, they have created a section on their website where users can find accessories with their favorite characters.

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd? 

your answer might be in yes or no. but what when your answer goes for no...?

Then you should definitely give a thought to this book- Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible.

  

  

 Which strategy of angry birds did you like and is there any strategy that you wanna share with the readers do comment below...!!!we will love to learn from you...