Marketing mix of jet airways an Indian airline company........
before we start let's have some introduction of jet airways...:
About Jet Airways:
Jet Airways (India) Ltd. was an Indian international airline based in Mumbai, India which on 17 April 2019 has suspended all flight operations. As of October 2017, it was the second-largest airline in India after IndiGo, with a 17.8% passenger market share. As of July 2019, the company is undergoing insolvency proceedings under Insolvency and Bankruptcy Code, 2016
The product strategy and mix in Jet Airways marketing strategy can be explained as follows:
Jet Airways is one of the leading domestic and international airline of India. Air travel is the product for Jet Airways, and it has maintained its position consistently by focussing on various product features like design, technology, convenience, quality and branding.
The product in the marketing mix of Jet Airways is the type of air travel like economy & premium provided to the customer.
The customer is always its top priority. Jet Airways provides great experience and value services to its customers which helps to maintain and positioning the best image for the best experience.
Some of the features include fast track immigration, secure flight passenger data, electronic system for travel authorization, special care options for mothers, children and guests with disabilities, pets, etc.
pricing strategy in Jet Airways marketing strategy:
Jet Airways assure best price promise. Although it is not the lowest priced airline, it offers the benefits and other deliverables which justifies its price.
The pricing strategy in the marketing mix of Jet Airways is dependent on parameters like distance, competition and demand.
Jet Airways clearly targets the corporate and business class customers and through its Jet Privilege these customers are entitled to get some additional discounts depending upon the privilege card they own (platinum, gold or silver).
Like other airlines Jet Airways’ pricing is dependent on travel distance and it offers discounts at times when no one else has put up theirs.
Place and distribution strategy of Jet Airways:
Jet Airways has always made efforts to make its presence feel everywhere and its facilities can be availed conveniently.
The place strategy in the marketing mix of Jet Airways covers not only its domestic and international destinations, but also customer facing offices, desks etc.
Jet Airways has got customer helpdesks in all operating airports and a dedicated ticket counter for instant ticket purchase and cancellations.
Its website is well maintained and it offers tickets at lowest prices inclusive of all taxes over there. Once the Jet Airways tickets are booked either through its own sites or other ticketing sites, a mail and confirmation of booking is sent along with the PNR.
Through #JetInstant (on Twitter) web check in, flight status and other online options are also available.
promotional and advertising strategy in the Jet Airways marketing strategy:
Jet Airways always kept itself in limelight to gain attract maximum customers and promote the brand. The promotional strategy in the marketing mix of Jet Airways covers the entire spectrum of marketing and advertising.
They make their promotions not only though the digital channel like online ads, advertisements on TV, etc but they also advertise through the banners, hoardings, digital display, magazines, etc.
They also endorse various events, like in 2016 Jet Airways was the official travel partner for Mumbai Indians team during IPL. Jet Airways also launched its in-flight collection programme called ‘Magic Box’.
It has always provided relief services during natural calamities, it empowers women by celebrating International women’s day every year and go green initiatives are also taken to promote sustainable environment. Through all these activities it promotes a good image of Jet Airways in front of the customers.
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Note this content has been referred from other site.for reference 👇👇👇👇
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