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The Gruen Effect– How IKEA mastered it! IKEA
Sunday, November 17, 2024 Sonam's blog

The Gruen Effect– How IKEA mastered it!

Have you ever gotten confused after entering a shopping mall? Lost track of your needs and wants? Or made impulse purchases to take advantage of perceived deals?


If yes, you have encountered the famous Gruen effect in real life. But what is it, and how did that happen?
Let’s look at this marketing concept to better understand its effect…
The Gruen Effect
The effect, named after its inventor – Austrian architect Victor Gruen is a physiological phenomenon in which an idealized hyp…

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How Toyota became second largest company in world ........ competitive analysis of toyata!!!! case study.
Tuesday, April 27, 2021 allaboutbusiness

How Toyota became second largest company in world ........ competitive analysis of toyata!!!!

Let us today see what is Toyota competitive strategy.....what are it's strength weakness.....!
About Toyota Motor Corporation:
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. In 2017, Toyota's corporate structure consisted of 364,445 employees worldwide and, as of September 2018, was the sixth-largest company in the world by revenue. As of 2017, Toyota is the largest automotive manufacturer. Toyota was…

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Some life lessons of Rakesh jhunJhunwala a 54th richest person in India. case study.
Tuesday, March 16, 2021 allaboutbusiness

Some life lessons of Rakesh jhunJhunwala a 54th richest person in India.

Today when I was browsing I came up with a Name known as Rakesh jhunJhunwala he is a Indian stock trader I became curious to know about him because of his name fame ......then I thought why shouldn't I share about him
 In my this post ...the thing which made me curious to know about him is as under...

Rakesh  Jhunjhunwala an Indian famous stock trader .......As per Forbes, he is the 54th richest person in India, with net worth of USD 3 billion (as of 1 June 2018).we all kn…

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Generic strategy of Pepsi Co ......!!!! case study.
Monday, November 09, 2020 allaboutbusiness

Generic strategy of Pepsi Co ......!!!!

As all of us know that, Pepsi Co is the second biggest player in the global food and beverage industry. Hence we are going to see what is  Pepsi co.'s Grand strategies how does it provides maximum satisfaction to its customers and the value it provides to it's customers.
 Let's start.....

Mission statement of Pepsi co.:
"CREATE MORE SMILES WITH EVERY SIP AND EVERY BITE!!"
 About PepsiCo:
PepsiCo is the second biggest player in the global food and beverage ind…

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few interesting unknown facts about satya nadella CEO of microsoft. case study.
Tuesday, August 25, 2020 allaboutbusiness

few interesting unknown facts about satya nadella CEO of microsoft.

Before talking about his contributions/efforts towards Microsoft let us first know a little about Satya nadella:-

About Satya Nadella:Satya Nadella, in full Satya Narayana Nadella, (born August 19, 1967, Hyderabad, India), Indian-born business executive who was CEO of the computer software company Microsoft (2014)

His efforts towards Microsoft what all he did as a CEO of Microsoft:It is an overstatement to say Microsoft is a phoenix rising from the ashes, but there has certain…

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How Walmart continues to earn profits even at the times of recession..........walmarts marketing strategy!!! marketing mix
Thursday, May 14, 2020 allaboutbusiness

How Walmart continues to earn profits even at the times of recession..........walmarts marketing strategy!!!

About Walmart:Walmart, the largest retail company, was founded by Moore Walton and James Lawrence. It is the largest company in terms of revenue and size of workforce. In the fiscal year of 2016, the revenue generated by the company amounted to 482 billion Dollars. Walmart has about 110000 stores in 28 nations and a weekly global customer base of more than 26 billion. The company has found this large-scale success due to the successful implementation of the following marketi…

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