Lakme swot analysis and unique selling point...!!!

Lakme a famous Indian cosmetic brand which has improved itself a lot simultaneously with the increasing competition....... A large percentage of the women's in India use Lakme as their cosmetics product. lakme serves quality which women's are fond of when it comes to cosmetics....

About Lakme:

Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever. Having Kareena Kapoor and Ananya Pandey as the ambassador, it ranked at number 1 among the cosmetics brands in India. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). It was named after the French operaLakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty. It was started in 1952 famously, because then Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and personally requested JRD Tata to manufacture them in India.Simone Tata joined the company as director and went on to become the chairperson.In 1996, Tata sold off their stakes in Lakmé Lever to HUL, for Rs 200 Crore(45 million US$).

In the Brand Trust Report 2012, Lakme was ranked 104th among India's most trusted brands and following year it was ranked 71st on the list. In 2014, Lakme was ranked 36th among India's most trusted brands according to the Brand Trust Report 2014.The company is the title sponsor for Lakme Fashion Week (LFW) a bi-annual fashion event which takes place in Mumbai.

Unique selling point:

Lakme brings expert products and services that are borne out of true understanding of the needs of the Indian woman.

Swot analysis of Lakme...:

Strength:

•Lakme was the first major beauty brand in India with a legacy of over 60 years

• Has a foot print of over 1200 assisted sales outlets, which is the largest span of outlets with “Beauty Advisors” in the country
•  Vast range of products and services offered
•Has a strong market share across India
• Lakme started its new business in the beauty industry by setting up Lakme Beauty Salons all over India 
• Lakmé brand boasts over 300 products, used in professional hair salons in over 70 countries around the world
• Brand extension to beauty services through Lakme Beauty Salons

Weakness:

• People with sensitive skin avoid skincare products
• Intense competition means limited market share growth for Lakme

Opportunities:

•Improving its bond with beauty and fashion is through the Lakme Fashion Week, which is now the largest fashion event of its kind in the country
• Lakme Beauty Training Academies can boost the brand's presence
•Global reach by advertising and tieups can increase the company's business

Threats:

•International brands coming into the domestic cosmetics market can be a threat to the market share held by Lakme over the years
•Availability of cheap local brands and imitations
•Global operations of Lakme can be affected by fluctuating market scenario

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